SS24 Botticelli’s Rapture
This season, our Spring/Summer ‘24 collection takes inspiration from hours spent with Botticelli's "Primavera" painting at the Uffizi, the sharp prick of a thorn, the release a breeze can give in unwavering heat. We have woven these experiences and emotions into unique couture looks that extend into our knits and ready-to-wear pieces. As a continued hallmark of our brand, our Armenian heritage is reflected in traditional prints and silhouettes. We've enhanced previous styles to create a brand identity, with a strong focus on silk chiffon, craft and expertly cut and sewn jackets.
This season is lavish with accessories, featuring shoes, jewelry, and sunglasses, all developed and created here in Italy. Eel skin, taffeta, gold, and silver are prominently featured in a cacophony of accessories. Our jewelry, electroformed with gold and silver, are carved reliefs, creating beautiful botanical motifs. Rose thorns and arboreal elements twist around earrings, sunglasses, and more. We reproduced 11th Century Armenian coins, strung and clustered together, giving the wearer a sharp feeling of power through cultural identity. Romance, couture, craftsmanship, and storytelling all collide into a symphony of joy and celebration of our brand’s union between Armenian heritage and Italian artistry.